Five reasons why content marketing done well is worth its weight in gold

1. Trust: People don’t necessarily trust adverts and they frequently hold a grudge against the advertiser for taking time out of their day. Publishing helpful content achieves you the opposite effect (because you are actively being helpful). People can find it and explore it when they’re looking for information. Instead of being a pest, you’ve just become a trusted resource.
2. Word of mouth: It takes just seconds for readers to share a link to a piece of content they like. After some good initial promotion, an original, creative piece of content can quickly take on a huge life of its own as readers share it with their friends and contacts.
3. Visibility: By optimizing the keywords in your content, you can use it to get your company on the first page of search engines in front of customers looking for information or journalists researching stories.
4. Voice: As the publisher of your own content, you get more say in what people hear about you. You can’t control how people react to your content but you can decide what you put out there and you would only put content out that promotes you as an expert.
5. Cost: The cost of publishing content for your blog starts at zero. Although you can pay out for elaborate graphics or production, creating a blog is free and videos can be made for the cost of a cheap camera.